Nokia name to go away with the Lumia line as Microsoft seeks to unify branding

Nokia has taken to their Conversations blog this morning time to respond some questions regarding the recent Microsoft announcement. The nigh often asked inquiries were taken to Tuula Rytilä, who heads upward Nokia's marketing, for description on exactly what is happening going forwards.

For the most role, Nokia illuminates questions on branding transition, including the relevant "Nokia Lumia" proper noun. The Microsoft-Nokia deal transfers the name "Nokia" over for mobile phone use to Microsoft for x years, along with the 'Lumia' and 'Asha' brands, which volition be owned past Microsoft.

But equally pointed out during the conference phone call yesterday, Microsoft is taking this opportunity to streamline their branding. In other words, proverb 'Nokia Lumia 1020 with Windows Phone viii' or any variation volition eventually go a affair of the by. What it volition exist, remains to be seen but it's clear that 'Nokia' won't be used in future Lumia devices. In fact, it's non even clear that 'Lumia' will exist used either, though it could be phased out.

A modernized brand could aid Microsoft in pushing its hardware to carriers and customers. A 'Windows Phone 1020' is certainly a lot simpler than the current naming conventions, which are made redundant with the presently carve up products lines. Likewise for a 'Microsoft Lumia 1020', should Redmond opt to downplay the Os. It will too signify a truthful merger of the hardware and software, with fiddling stardom.

Rytilä answers some other questions, including continued back up and whether or non nosotros can believe Microsoft will maintain the quality engineering that we've come up to wait form Nokia. Here, Rytilä uses an interesting chestnut virtually the ii teams:

"Microsoft and Nokia take very similar values and vision when it comes to product quality. It's what has made Nokia Lumia and Windows Telephone such a dandy lucifer. We value groovy hardware quality, a seamless user experience.

I remember a contempo production workshop where we divide into Nokia and Microsoft teams to describe our vision for the next generation of Windows Phone. When we came to compare our lists, they were most identical.

Pattern at Nokia is our approach to production making and embraces technology and manufacture. It's the expertise in that approach that distinguishes Nokia and fabricated information technology something that Microsoft wanted."

Interestingly, the Asha brand will proceed on its entry-level path with the Nokia name, serving as an on ramp for smartphone purchases, but Microsoft will exist bringing features similar SkyDrive, Part and even Xbox to the line too.

Finally, Rytilä notes that the key Enquiry and Evolution sites in Finland: Salo, Tampere and Oulu, will remain as that "nucleus" is what the acquisition is most. That should bode well for engineers and the enquiry scientists at Nokia who won't be faced with a "move or quit" pick, ensuring a smoother transition.

Still, like all things, intentions and realities are oft 2 dissimilar things. We won't run across the effects of this takeover for quite some time and there are a lot of details that remain unanswered.

Source: Nokia Conversations

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